New York City’s Mayor Bloomberg isn’t sugarcoating his views on soda. Citing sugary drinks as a leading cause of obesity, Bloomberg is pushing for legislation that would ban the sale of large sodas and other sugary drinks at restaurants, movie theaters and street carts in the Big Apple.
Under Bloomberg’s proposed law, any sugary drink larger than 16 fluid ounces—smaller than many single serving soda bottles—would be banned at any establishment regulated by New York’s health department. Grocery stores, convenience stores and vending machines wouldn’t be affected.
Lawmakers in Massachusetts are proposing new legislation regulating sugary drinks as well, though less drastic than their peers in New York. Currently, food products in Massachusetts are exempt from the state’s standard 6.25 percent sales tax. Governor Deval Patrick is suggesting that soda and candy no longer be exempt from that tax, and the additional money raised—estimated at $51 million each year—go towards new and existing health programs to help combat obesity. Representative Kay Khan (D-Newton), House Chair of the Joint Committee on Children and Families, is also proposing a similar legislation.
“The proposal is in the public’s best interest,” says David Ludwig, MD, PhD, who has led the way in researching the link between sugar-sweetened beverages and obesity at the New Balance Foundation Obesity Prevention Center Boston Children’s Hospital. “It will reduce exposure to unhealthy food products while raising much-needed funds for obesity prevention and other necessary public measures.” …
In his new Opinion piece in the Los Angeles Times, Ludwig explains how targeting sodas and other sugary beverages could not only help curb childhood obesity, but could also act as a way to raise money to pay for health care costs.