Stories about: Sponge Bob

The dangers of SpongeBob

A study released yesterday says that watching SpongeBob may be bad for kids.

This is terrible news.  My 6-year-old son Liam loves SpongeBob.  He will be devastated (and quite possibly hate me forever) if I tell him he can’t watch it anymore.

In the study, researchers from the University of Virginia took 60 4-year-olds and divided them up into three groups. Each group did a different activity for 9 minutes. One group drew with markers and crayons. Another watched a PBS cartoon about “a typical US preschool-aged boy” (I’m guessing it was Caillou). The last group watched SpongeBob. They didn’t call the show by name—they referred to is as “a very popular fantastical cartoon about an animated sponge that lives under the sea.”  Yep, SpongeBob.

After the 9 minutes, they did tests on all the children that measured “executive function.”  Executive function includes skills like paying attention, controlling impulses, solving problems, organization, or adapting to new situations. These skills are crucial for success in school and in relationships—really, for success in life.

The SpongeBob kids tanked.

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