Stories about: Cannabis

Exploring the financial incentives behind medical marijuana

image: flikr/trawin

Can you imagine McDonald’s targeting marijuana smokers, touting the Big Mac as a cure for the ‘munchies?’ What if Oprah opened a clinic to distribute medical marijuana in a building that looks and functions like a doctor’s office?

 

As unlikely as these marketing ideas may sound, they’re not far off from reality:

Last week, Jim Hagedorn, the chief executive of lawn care giant Scotts Miracle-Gro, told the Wall Street Journal that his company was interested in reaching out to medical marijuana growers as potential customers.

“I want to target the pot market,” Hagedorn said in the interview. “There’s no good reason we haven’t.”

That same afternoon, former daytime TV staple, Montel Williams, announced that he had opened a brand new Californian medical marijuana dispensary. Williams, who suffers from multiple sclerosis, says the effects of marijuana has helped ease his pain in a way traditional medication couldn’t and hopes his ‘high end’ dispensary can help remove some of the stigma around use of the drug.

So, if celebrity endorsements and corporate backing were any indication, it would appear that a significant portion of the population supports medical marijuana. Or, in the very least, support it as long as they can profit from it.

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