The “pinkification” of girls’ culture – their clothes, toys and accessories – is a booming and relatively recent marketing strategy, marking girls as “cute” and thus very different than boys, who are “tough.” Walk into any clothing or toy store or go online and try to buy something for your daughter that’s not pink. Check your favorite online shopping sites.
But pink has recently shown up in a more insidious and dangerous place: cigarette packaging. The “pink campaign” by Camel cigarettes was introduced in 2007 to appeal directly to pre-teen girls by exploiting a color associated with this age and gender group.
The city of Boston recently celebrated the fact that no citizens within the city died as a result of a house fire in 2009—the first year with no deaths since 1972, when the Fire Department started keeping records about fire-related deaths. It seems to me in 2010 that deaths from house fires should be a phenomenon of an earlier century, but sadly this is not true.
More high school athletes are using fitness supplements with knowledge of their harmful effects. Parents don’t have to be fit in order for their kids to be fit – supporting your kids’ physical activity is what motivates them to be physically fit.